Our Team



Jeff Chouest, Jr.

Born in New Orleans, Jeff Chouest, Jr. attended only public schools and is a graduate of LSU.

Dressing for success is in Jeff's DNA! As he puts it, “you only have one chance to make a first impression.” With a passion for fashion, Jeff is now is in his 51st year in the men’s retail business. In 1973, at the young age of 23, Jeff opened Jeff’s Haberdashery and the rest is being collected for the history books!

“The dream has become a reality! The big thrill in retail is that we are able to carry great, world-renowned brands like Canali, Pal Zileri, Robert Graham, Robert Talbott, ETON, and many others!”

Ashley Chouest Giles

Ashley Chouest Giles is the inventory specialist and marketing manager, with a background in hotel sales and marketing.

Born into the world of men’s luxury clothing, Ashley has a passion for style. She believes that being confident in your personal look is the ultimate accessory.

“Tell me who you want to be, and I’ll show you how to dress for the occasion!”

Jeff Chouest, III

Jeff Chouest, III, is the VP of Jeff’s Haberdashery and a buyer for both the Algiers and Metairie locations. He grew up in the business and has a passion for luxury menswear.

Jeff graduated from Christian Brothers in 1995, Jesuit in 2000, and LSU in 2005. Since 2005, Jeff has been in charge of managing and growing the Metairie location. 

He loves Canali suits for the fit, ETON shirts for their unique blend of performance and luxury, and 34 Heritage for the line’s style and comfort.


John Behlar

New Orleans, LA

John Behlar has 35 years of clothing and retail experience in management and sales. In his off time, he loves listening to jazz music and spending time with his two daughters.

John's brands of choice include Eton, Canali, Stone Rose, and Paige Jeans.


Fernando Chacon

Luling, LA

Fernando Chacon has spent 22 years as a sales associate for Jeff’s! He loves spending time with his family and enjoys watching sports.

Fernando loves Robert Graham, Stone Rose, Pal Zileri, Coppley, Joe’s Jeans, Magnanni Shoes, and Donald Pliner shoes.


Louis "Lou" R. Cuccia, Jr.

New Orleans |  Old Metairie

Louis Cuccia, Jr., commonly know as “Lou” at Jeff’s, is the general manager and has been for the last 35 years.

Lou believes in all of the brands that we carry in our stores, because “they all offer a different edge of fashion, and we ARE the fashion experts!”


Grant Johnson

New Orleans | Old Jefferson

Grant Johnson has worked as a sales associate at Jeff’s for 6 years. He is a 2009 graduate of Riverdale High School. He would love to show you the latest styles and trends!

Grant's favorite collections include Stone Rose and Robert Graham.